According to various reports and studies, Pinterest is driving a serious amount of traffic. It’s an exciting tool, not just for connected consumers, but for businesses of all shapes and sizes.
Analyzing how well your content is doing on social media sites is a crucial part of any social strategy. New startup Pinerly wants to help people — be it brands, blogs or individuals — do just that for Pinterest.
Pinerly aims to fill a gap in the current market and become a comprehensive Pinterest analytics dashboard. The service opened up to beta users less than a week ago, but has already signed 35,000 users, including major brands.
The service currently offers basic data, for example, how well “campaigns” (Pinerly-tracked pins) are doing. But the company has ambitious plans to really drill down into analytics, offering detailed information about pin performance, in addition to other useful tools, such as the ability to schedule pins.
We have had a play with Pinerly. If you like what you see and you haven’t yet signed up to the waiting list, head over to the Pinerly homepage to do so. You can also follow the founding Pinerly team — Rick, Vlad and Slava — on Pinterest.
Shout out in the comments below what features you’d like to see the service offer. As Pinerly is a company that prides itself on listening to user feedback, we wouldn’t be surprised if some of your suggestions make it into the alpha service.
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