Marketing and Facebook: A Potentially Profitable Combination

Facebook: The social media network that many advertisers and marketing companies see as their ticket to riches. It's a feasible theory; with citizens of all areas of the social graph being users of Facebook, a marketing company can easily cater to an extremely large amount of demographics very easily. On top of that, Facebook is essentially accessible from anywhere with the mobile digital world becoming only bigger and bigger. So what is the true, definitive way to advertise on Facebook, appeal to members of every area of the social graph, and get a more than decent social media ROI?

To begin with, the advertiser ought to make sure that the advertisement is eye-pooping. Seeing a woman smiling with the product is not at all appealing to people of today's day and age. Most users of Facebook are easily stimulated. They like quick flashes of info, sudden flashes of color, whatever will quickly satisfy their never-ending hunger for fast stimulation. So how does one achieve stimulation on a marketing level? With an absolutely ridiculous amount of color. For example, say that a French art museum wants to advertise its wonderful art collection on Facebook. Rather than showing off some simple, polygonal painting in black and white colors, show one of the more ridiculous abstract pieces, one absolutely dilated with color and insane images. The more ridiculous and unusual, the better. Because that is what users of Facebook look for. They want things to be so incredibly outrageous that even a typical boring, lazy lorry driver will find them interesting. So that's the first key- ridiculousness, stimulation, and a whole lot of color.

And then there's the idea of product descriptions. Typically a Facebook ad is a boring picture located above a boring description of whatever the picture advertises. It's all very drab and unappealing to the common eye. In today's society, when it comes to reading, readers want one thing and one thing only- Humor. There is nothing that makes a Facebook user happier than getting a good laugh out of something stupid. Even the cheesiest, corniest humor in a description will increase the appeal of the product, guaranteed.

So in the end, what it all boils down to is quite simple. Lots of color, lots of stimulation, and a bit of dumb humor. With these keys, an advertising company is guaranteed to increase their social media ROI and their product sales with ease.