Most of the people today are dependent on internet. Surfing through
their computer or smartphones. We are consuming an ocean of data in our
everyday lives. Admit it or not, we are becoming less interested in
reading long articles. We are now more on browsing images that is good
in our eyes. And business see this as an opportunity to use Pinterest in
their marketing strategy.
WHAT IS PINTEREST?
Pinterest is an image-based social network allowing their users to
explore, manage and share images and videos from their theme-based image
collections. Each user have their virtual bulletin boards where they
can create their electronic pinboards for their images. It is a place
for people to discover new things, browse interesting images and share
the things that they love.
It has
70 millions users which is a good factor for a business to promote their products/services.
Pinterest is a good way to establish a greater brand awareness and also to increase traffic to your website.
WHY USE PINTEREST?
There are a lot of reasons on why business should use Pinterest with
their marketing. And here are few essential reasons to check out:
Create Brand Awareness
It is obvious that business can really use Pinterest to promote their
products or services with other users. Capture your current audience
interests by creating beautiful and unique images to promote your brand.
Let them remember your business by browsing photos and videos in your
board. You can also gain new customers by doing this thing on Pinterest.
Keep in mind that when you are creating images, always put them in
appropriate categories and share with the right people. You can also
share your customer's photo using your brand to show your followers that
they trusted your business.
Increase Website Traffic
Another positive point in using Pinterest for business is it's ability to
increase traffic for your website.
It is very useful in building traffic and a lot of exposure for your
business because every pin that you will share has an embedded link back
to its original source. When you and your followers use a photo that
links to your products, then you can get a high-quality backlinks for
that. Not only that, you can also improve your search engine ranking by
writing a concise descriptions and using the right keywords for your
brand.
Engage with Users
Pinterest is all about interesting and great images. But we can also say
that it is a social network at the core. Why? Because we can also
engage with users, follow, comment, like and 'repin' their great stuff.
It is a good platform to establish a good relationship and interact with
your customers. If your followers like or comment on your photo, don't
forget to thank them. You can ask them to repin your images and return
the favor by sharing interesting stuff on their board.
Connect with other Social Networks
You are not just using Pinterest alone when you are promoting your brand
through this website. You also have the opportunity to integrate your
Pinterest to your Facebook or Twitter accounts. Pushing your pins to
your other social media accounts will help you redirect your customers
in your Pinterest. Letting them explore more of your product/service
images and videos. They can share those photos in their own FB/Twitter
accounts if they want. That is the best way to gain more followers or
more potential customers.
Conduct Market Research
You can improve your business marketing strategy with the use of
Pinterest. It is not only about promotion and getting traffics for your
website. It is also about improving the way you market your brand. You
can conduct a market research by the use of this platform. How? By
observing the result of your pins. You have to know if you are pinning
the right images that people are looking. Are these images interest
other people? Do they like it by repinning or commenting on your photos?
Are you able to maintain your current customers and gain new followers?
Are you targeting the right market for your products/services? Doing a
good report about the result of using this platform for your business
will help you a lot in achieving success for your business.
START USING PINTEREST FOR FREE!
It is very simple to get started. All you have to do is go to
Pinterest
business page, and join as a business. Set-up your account for free!
After verifying your website, you can now add the 'Pin It' or Follow'
buttons to your site. Doing this will let your current and potential
customers know that you are already using this social network. After
signing up, you can now start creating your boards, browsing images and
videos, and participate with other users on Pinterest.
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