Twitter will soon begin emailing you a weekly digest of your own feed.
The summary will include tweets and links that are likely to be important to you based on what the people who you follow share.
It will also include the “most engaging” tweets and stories those people saw in their own feeds, if they retweet or favorite them.
“Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you,” reads a Monday post on the Twitter blog.
“Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.”
The announcement makes Twitter‘s recent move to hire the team behind RestEngine, a personalized email marketing provider, less mysterious.
Twitter also acquired a startup called Summify earlier this year, which offered a product similar to this new email digest. Before it was acquired, Summify emailed users five stories that they should read based on what their friends on social networks shared and engaged with.
You get your stories once a day or every few hours and then you're done, Summify co-founder Mircea Paoi told Mashable months before the sale. That's the feeling that people actually enjoy” that they're done and theres not more that they need to read.
Making information that is shared on Twitter easier to absorb for all Twitter users makes sense for the social network. As of October, 40% of Twitter users who actively log into Twitter don’t ever Tweet. They’re there to listen.
Email digests are set to roll out to everyone “over the next few weeks.”
Do you think a weekly Twitter digest will be helpful? Or will it just create more spam in your already overflowing inbox? Let us know in the comments.
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