If you're in the content marketing space, you have undoubtedly
drooled at the epic rise to fame of Upworthy. The little site that could
– Upworthy - has mushroomed to be the fastest growing site in the
history of the Internet.
Question is, how? Having talented content marketers that have been successful in their own right helped. Proper financial backing helped. But what really helped the site “go viral?”
Among other things, how they couch the content with clever titles. Can titles do all that? Nope, but it gets you off to a good start when you take a classic title and make it a more emotional two-line title.
Something you might not have realized – Upworthy makes at least 25 titles for everything that goes to print. When was the last time you worked on that kind of an opener for your own content?
The following infographic, courtesy of Marketo usefully illustrates how Upworthy's tactics have put them on top - and how you can use these tactics for your own brand's voice. Do you already do some of these tactics? Let us know in the comments.
Question is, how? Having talented content marketers that have been successful in their own right helped. Proper financial backing helped. But what really helped the site “go viral?”
Among other things, how they couch the content with clever titles. Can titles do all that? Nope, but it gets you off to a good start when you take a classic title and make it a more emotional two-line title.
Something you might not have realized – Upworthy makes at least 25 titles for everything that goes to print. When was the last time you worked on that kind of an opener for your own content?
The following infographic, courtesy of Marketo usefully illustrates how Upworthy's tactics have put them on top - and how you can use these tactics for your own brand's voice. Do you already do some of these tactics? Let us know in the comments.
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